Thursday, January 16, 2014

Explosion of taste with colors

Art for me is something that leaves an impression of it in one’s mind even though it is not physically present. By impression, I do not mean just the aesthetic prevalence but also the meaning of the particular color combination to the contrast of colors to the placement of objects. Its interpretation is vast; hence, it has become a medium for various other fields to convey messages in more creative form.

For my very first post, I came across this wonderful colorful advertisement of Schwartz’s new product ‘Flavour Shots’ on the online magazine, Marketing. The video consists of vibrant explosions of spice bags that create this astonishing and persuasive visual imprint on its audience. Personally, it made me feel wonder if my taste buds act the same way when I am having my spicy food from home. Furthermore, the synchronization of every explosion with each piano note makes the visual much intense and dramatic than it just the visual. It is a complete mess but it does its work!



2 comments:

  1. Portia, you are off to a great start. Good look to your blog, too.

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  2. This video is so cool...love when they do close ups of the spices so you can see individual pieces of cloves and such:) Makes we want to cook and experiment with flavors!

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