PR-ing for a change

For this week, Me and MaKayla teamed up for a PR based project. From our individual press releases to combined press kit and research papers, I got to say it was quite a project.

Personally, I felt the project required strategic planning the most before anything else. Recognizing the target audience, finding the medium to connect and tracking and evaluating our efforts where the major parts that we spent a lot time in.

After Joyce Peterson’s visit this week, it was easier to do the project especially because she acknowledged that it was all about the skill to find platforms to spread the resources among the appropriate audience whether one is from the science or which ever background the company is from. Peterson studied English writing and literature but currently write for the Jackson Lab here in the island. Although she was from a language and literature background, she believed that knowing to write is enough to get a person writing for scientific, artistic or any other field writing.

While writing for the Maya Universe academy for my project, I kept in mind what she said. The writing part is sort of familiar once the background research is done. MaKayla and I identified out audience, which was quite diverse from COA community to UWC community to Nepalese citizens.  Then we dived into the writing part.

In terms of communication management, after that medium we chose to communicate and establish relationships were most new media including electronic press releases and social media. We came up with a press kit that way very concise yet efficient in delivering the major objectives and intentions of the organization and its current event. After putting up the press kit together, I felt like the amount of information administered through it covered various new and traditional media needs.

I believe our press releases were generic yet enough however, if we had more time it would have been really awesome to have very specific press releases with respect to the various social media and the audience.

Just telling people is not enough, reminding them, evaluating the popularity and finding other means to promote a product is extremely vital as well. Furthermore, it required the skill of being concise yet effective.  At the end, it helped me understand various mediums of communications and basic PR skills.