Applying for a PR job will require me to do lot of pre-application homework than any other usual job posts. Mostly because it demands me to handle a widespread variety of audience with varying interests and then to maintain and represent the company’s name in the crowd.
Here’s my checklist as a two-months old journalism student:
Becoming a social media guru
I should be fluent in the new media language. From twitter to Facebook to LinkedIn, I must know how they work and who are my target audience in each different social media. In doing so I would be able to strategically plan my contents to specific audience.
Being specific
Each company is different from the other. Hence it is important to recognize before hand which company require what kind of PR strategies. Hence, I should be knowledgeable about major associations and their way of using social media strategies and content marketing. After all my work will shape the company’s face for the rest of the world to see and respond.
Studying notable PR influencers
I believe for one to do things, s/he needs to observe and learn first. Hence, I would follow and research on PR industry influencers and people from the companies that I am aiming to be a part of. Furthermore, this “stalking spree” will prove beneficial in terms of getting acquainted with the crises that occur and how pro PR people handled them to avoid future PR mishap.
Not forgetting traditional media
Though digital media is taking over the world like a storm, traditional print media is still as respectable as ten year ago before new media happened. Telling the Story by The Missouri Group considers newspapers and Magazines are better for complicated and delicate information.
Getting involved
There’s no best way to know a company and its audience than to talk to a person for the company. Setting us an informational interview would be something that will help me to know the company that I am working for.
Here’s a online PR newletter that might be helpful.
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